僵紓的東東殭屍冊｜ Oh Oh Pressure Go

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僵紓的東東殭屍冊｜ Oh Oh Pressure Go

PACKAGE DESIGN

「僵紓的東東殭屍冊」為一款以符咒視覺為意象的紓緩貼布的包裝設計。

將十種心理壓力喻為致身體僵硬及痠痛的殭屍病毒，以痠痛貼布轉化成符咒為主軸，進而轉為殭屍官帽包裝設計，使抽取符咒貼布象徵解除、紓解之意。

另外，取冊台語發音作龍鱗書冊包裝，整體以強烈衝突的色彩組成心臟樣貌，
象徵壓力由心而生，盼使人們了解壓力來源與紓緩壓力，並使翻閱時透過互動
達紓壓之效。

This design uses the Chinese spells and charms as main scheme.
Designers describe ten psychological stresses as viruses that can make people infected and become zombies. They use a visual combination of intense colors. The heart symbolizes stresses that born from heart. This book is uses Chinese binding for one of its packaging, users can relieve their stress by having interaction while browsing the book. Another package uses a zombie cap as a model, along with a removable patch to help relieve the stress.

＊Jiangshi, also known as Chinese "hopping" vampire/zombie, is a type of reanimated corpse in Chinese legends and folklore.

PROJECT INFORMATION

Project Name ：僵紓的東東殭屍冊｜ Oh Oh Pressure Go

Launch Year ：2018

Designer ：

古沛文｜ Ku,Pei-Wen

邱郁晴｜ Chiou,Yu-Ching

施美如｜ Shih,Mei-Ju

翁靖得｜ Weng,Ching-Te

楊博智｜Yang,Po-Zhi

Art Direction:

侯純純｜Hou,Chun-Chun
謝盛發｜Hsieh,Sheng-Fa

Photography: